EVENT CONCEPT
BRANDING
COPYWRITING
PUBLICATION DESIGN
WEBSITE DESIGN
SOCIAL MEDIA STRATEGY
Gratefull (originally named One Table) is a city-wide Thanksgiving potluck that takes place at one long table in the middle of a city street. In 2014 I helped start the event with my team at Causeway in Chattanooga, Tennessee. Since then it’s been replicated in five other cities, and featured in the Washington Post. Last year, the Chattanooga event hosted 1600 people.
I collaborated with Mark Walter and Ben Dicks on the logotype, and with 26 Tools on the renaming of the event in 2018.
BRANDING
NAMING
PUBLICATION DESIGN
WEBSITE DESIGN
Sway is an eight-session course for artists, activists, and grassroots leaders who want to tap into their own power to make a change in their neighborhood. I was hired by Glass House Collective to give the program a name and a tagline, and to design a brand, a landing page, and two versions of the eight-session curriculum: one for a student, and one for a facilitator. I also designed their website. This project was co-created with Michael Gilliland and Erika Roberts.
I make custom floral portraits where each person is represented by their birth month flower under the name Garden Party Press. I designed a brand and a website for this business.
I created this brand for NPR’s podcast Book of the Day.
Books We Love is NPR’s annual list of the best books released that year. Previously called Books Concierge, the team was looking for a brand that would better connect with readers, and reflect the energy put into curating the list.
The idea is that the character will be interpreted by a new illustrator each year. The signature pencil and round glasses will stay, but everything else about her is up for interpretation with that year’s release.
Body Language is a podcast hosted by two women’s health nurse practitioners. They balance humor, knowledge, and vulnerability, creating a space where women can share their stories about how they came to know their own bodies. They aim to destigmatize tough topics and debunk common misconceptions.
BRANDING
COPYWRITING
DESIGN
The Causeway Challenge is a reoccurring grant for neighborhood leaders. Each round poses a new question to the community. As the Creative Director at Causeway, I created a system that was flexible but recognizable, so that each new round would feel fresh while still being connected to an established program.
Causeway Challenge Two features an illustration that I commissioned from Josiah Golson. The rest were created by me using a variety of mediums including ink, collage, and cut paper.
HUMAN-CENTERED DESIGN
NAMING
BRANDING
COPYWRITING
In 2015, a group of people who worked in Chattanooga’s new Innovation District started playing bingo with a group of residents from Patten Towers, the public housing unit across the street. As a result of the relationships built there, we opened a small grocery store on the ground floor of Patten Towers called Bingo’s Market. This project was a collaboration between Causeway, The YMCA of Greater Chattanooga, and The Enterprise Center. I collaborated on the branding with Aggie Toppins.
This project was featured in Next City in 2017.